Ux/UI Research
Compassion Without Borders
For this project, our collaborative group conducted our own competitive analysis alongside user experience research. Our client operated a website for a non-profit animal rescue, so part of our best practices involved comparing the CWOB website to other similar sites and identifying the pain points users encountered while navigating the site, which is essential in UI design projects.
The Honey-do list
This project required that I develop a simple task management app featuring a unique aspect that distinguishes it from others. Through competitive analysis, user experience research, and multiple UI design projects, I created the Honey-do app. To see the results from my research findings, click below.
Amazon E-Commerce Purchasing
For this task, I conducted user experience research through interviews focused on Amazon's e-commerce purchasing process. I spoke with users aged 28 to 77, each with different technical abilities, allowing me to perform a competitive analysis of their experiences. This research helped uncover key pain points that users encountered. Click below to see the results presented in my UI design projects.
zuma beach Surf school
This project involved a redesign of the information architecture based on a competitive analysis of the existing information presented through a PDF. On the separate pages of the project, you will find a user persona, various iterations of the information architecture, and a website flow. Each iteration is explained in detail, highlighting the user experience research that informed the UI design projects.
Wellmigo Wellness App
After conducting a thorough competitive analysis, it's important to know how to utilize the information gathered. User personas and journeys play a crucial role in showcasing the common themes that emerge from user experience research. Click the button below to explore various user personas and a user journey developed from the research on the Wellmigo Wellness App, which is part of our UI design projects.