NEW ENGLAND BASED DESIGNER

• Utilized competitive analysis to determine what functions are best for animal rescues
• Gathered research from user interviews
• Developed user personas and journeys for key pain points
• Created final presentations for stakeholder
• Tested prototype design with 80% probability for users to engage through social medias and 71% to consider monthly donations
• Presented findings and design to Co-founder and Co-Executive Director

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• Conducted stakeholder interview to understand pain points and challenges from the business perspective
• Gained insights on needs, goals, and hesitations
• Notable takeaways
  • Maintain current bright, primary brand voice
  • Include lots of animal pictures
  • Rebuild information architecture so the site is more easily navigable to users
  • Clearly define mission, donations, and social media presence
  • Reported findings and collaborated through Miro

• Researched what made animal rescue sites effective versus ineffective
• Defined brands that engaged users and utilized techniques to maintain user retention
• Discovered that auto-populating monthly donations encouraged users to consider donating monthly as opposed to one-time donations
• Found that ineffective sites were text-heavy and lacking pertinent information

• Found most users struggled to reach goal pages such as donations and social media
• Users responded well to the bright color scheme as well as the animal photos
• Discovered that the site's current hierarchy led users away from goal pages resulting in high drop-off rates and confused users regarding donation clarity because of off-site links and partnerships
• Developed user personas and journeys to display current user pain points and challenges
• Created user goals in order for website clarity and function

• Designed, developed, and tested prototype through Lyssna and gained feedback regarding the functionality of the website redesign
• Reported user motivation to donate at 71% and user motivation to connect through social media at 80%
• Gained feedback that the site was easy to navigate and the UI components were engaging and not distracting

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• Developed brand voice and create a detailed design library for UI components
• Utilized competitive analyses and user interviews to gain insights on what users want and expect from a budgeting app
• Compiled research and developed user personas, journeys, and flows to advocate for design choices in order to create functionality
• Designed wireframes to create a navigational foundation for both app, mobile web, and desktop website layouts
• Translated wireframes to hi-fi prototypes and develop an engaging interface with a functional user flow for ease of use

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Research Summary

• Research methods included
  • Competitive analysis of Acorns, Rocket Money, and Nerd Wallet
    • Users' most noted importance with financial apps was the ease-of-use and clarity of app functions
    • Greatest user paint points were confusing user fees and contracts
  • User Interviews
    • Users between the ages of 25-75 with variable technical abilities were interviewed to gain insights on apps currently used, or what would motivate them to start using one

User Persona

• Includes 
  • Name
  • Photo
  • Occupation
  • Age
  • Location
  • Needs
  • Goals
  • Paint points
  • Behaviors
• Displays how user's needs and challenges relate to product's features

User Journey

• Utilized key stages and user interactions through the process of using a budgeting app
• Reflected how the product solves user pain points and supports needs and goals

User Flow Diagram

• Depicted how a user interacts with the product
• Highlighted areas with potential drop-off and are displayed with solutions to improve the user experience

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• Researched through competitive analyses for user feedback on essential task management app functions
• Conducted user interviews to gain insights on competitor apps
• Created unique to brand custom color schemes to incorporate an engaging aspect to users while maintaining interface simplicity
• Developed final prototype for testing

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• Conducted competitive analysis to gain insights on user reports for pain points, challenges, and opportunities for improvement
  • Users reported wanting simplified elements
  • Many apps lacked an engaging interface
  • Tasks needed to be easily edited and adjusted according to priority level
• Interviewed users to gain insights regarding current task management app usage
  • Found that users wanted a colorful UI so that it made the task management more "fun" to use

• Designed lo-fi pages according to research findings
• Incorporated the want for an engaging UI based on user reviews and feedback by allowing users to customize interface color schemes
• Ensured ability to prioritize importance of tasks and easily edit title, date, description, and make recurring
• Made daily, weekly, and monthly views

• Created hi-fi prototype from the wireframes
• Tested the hi-fi prototype with users and only interfered at the beginning to explain what was testable versus not
• Users tested prototype on their phone to discover its usability
  • Users noted the colorful layouts as pleasing and enjoyable for a task management app
  • Easy to understand CTAs
  • Easy toggle views between daily, weekly, and monthly tasks
  • Included all essential functions
• Process to delete apps were unclear
• Some icons were unclear in their functions

• Redesigned some icon buttons to be clearer and easier to function such as deleting and modifying tasks
• Eliminated a "cross-out" feature and implemented a "gray-out" feature instead for easier usability

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• Clarified stakeholder's mass of information to create a stronger architectural hierarchy
• Developed user personas and multiple iterations for user flows to engage company's social media promotional information
• Created simpler iterations regarding user experiences
• Incorporated discount promotion for a seamless check out experience

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• Stakeholder presented information from a basic PDF
• Translated information from PDF to actionable information including
  • User persona
  • User flow diagram
  • Product map
• Identified key drop-off areas
• Clarified application of discount for users applying directly from site or from social media banner

• Organized information architecture to make information easier for users to access and understand
• Clarified website hierarchy to encourage more users to sign up for lessons
• Found opportunities to flag drop-offs and offer changes in user flow to prevent them
• Developed a clear product map to create frames for website that include the promotional discounts

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