Ux/UI Research
Compassion Without Borders: Non-profit Animal Rescue Website Redesign
Problem: Lack of information architecture and no clear website hierarchy
Process:
- Utilized competitive analysis to determine what functions are best for animal rescues
- Gathered research from user interviews
- Developed user personas and journeys for key pain points
- Created final presentations for stakeholder
- Tested prototype design with 80% probability for users to engage through social medias and 71% to consider monthly donations
- Presented findings and design to Co-founder and Co-Executive Director
CocoCoin: Design and Develop a Personal Finance App and Website
Problem: Develop a brand voice and create an app and website prototype for personal budgeting
Process:
- Develop brand voice and create a detailed design library for UI components
- Utilize competitive analyses and user interviews to gain insights on what users want and expect from a budgeting app
- Compiled research and developed user personas, journeys, and flows to advocate for design choices in order to create functionality
- Design wireframes to create a navigational foundation for both app, mobile web, and desktop website layouts
- Translate wireframes to hi-fi prototypes and develop an engaging interface with a functional user flow for ease of use
The Honey-do list: Task Management App Development and Prototype
Problem: Needed to create a simple to-do list task management app that was engaging for users
Process:
- Researched through competitive analyses for user feedback on essential task management app functions
- Conducted user interviews to gain insights on competitor apps
- Created unique to brand custom color schemes to incorporate an engaging aspect to users while maintaining interface simplicity
- Developed final prototype for testing
Amazon E-Commerce Purchasing: Research for User Pain Points and Suggestions to Improve Process
Problem: Clarifying usability issues to make a better checkout process
Process:
- Conducted user experience research through interviews focused on Amazon's e-commerce purchasing process
- Compared user results from a large scope of individuals for technical issues and experiences
- Discovered key pain points
- Highlighted recommendations to create a stronger user experience
Zuma Beach Surf School: Design Website Layout from PDF Information
Problem: Organize business information into a clear hierarchy and website design to promote surf classes and implement a promotion banner
Process:
- Clarified stakeholder's mass of information to create a stronger architectural hierarchy
- Developed user personas and multiple iterations for user flows to engage company's social media promotional information
- Created simpler iterations regarding user experiences