NEW ENGLAND BASED DESIGNER

• Developed a brand voice through the use of a detailed design library including fonts, colors, and UI contents for ease of design production
• Designed iterations for an app, mobile web design, and desktop website so it is functional and compatible on different formats
• Ensured ease of use through prototyping a hi-fi final product and tested with users to gain feedback on usability
• Testers noted a clean and enjoyable UI format with easy to function goals within the different formats
• Ensured HIG compliances

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• Developed a beginner-friendly app for users' personal budgeting goals
• Built 3 versions of final hi-fi prototype for iOS native app, mobile website, and desktop
• Created a UI/design library for 
  • Text styles
  • Color iterations
  • Effects
• Included hi-fi components such as
  • Buttons
  • Input Fields
  • Headers
  • Cards
  • Navigation Elements

• Included key components and define brand voice through colors, texts, and styles
• Offered primary and secondary components for different states such as
  • Hover
  • Active
  • Inactive
  • Default
• Organized and labeled library so it is accessible and easy to understand

• Developed lo-fi outline of product schematic and layout options
• Included user flow from start to finish
• Focused on structure and usability
• Made changes as needed for design and functionality

• Followed iOS native app using iPhone 13 size frames
• Utilized bottom navigation bar for seamless in-app use
• Maintained cohesive brand voice and stayed true to design library components

• Followed guidelines to maintain 16px padding across mobile pages
• Included hamburger menu for ease of access and ability to edit for additional pages

• Designed 1440px wide with a 12-column grid and 80px margins with 24px gutters as recommended
• Maintained consistency between mobile and web versions to create cohesion between pages and accessibility

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• Owned process from concept to hi-fidelity prototyping
• Developed brand voice through mood boards and tested designs for user appeal and based on user preferences for a modern & calming voice, that was utilized to create a design library focusing on that theme for font, colors, and UI components
• Designed with HIG for functionality between pages for user accessibility and ease
• Produced high-fidelity pages with prototyping to prepare for pass off to developer team

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• Defined a brand idea and app concept
• Chose product name and service
• Gathered inspiration and explore two different creative directions
• Designed hi-fi screens with motion and micro interactions
• Presented final concept to stakeholders

• Tested brand voices with users between 25 and 45 years old to gauge which design was more appealing
  • Modern & Calming yielded better results since the Bright & Energetic was seen as "too young"
• Developed a design library for typography, color schemes, and UI components
  • Components include buttons, headers, navigation bars, input fields, and icons
• Ensured consistency in brand development
• Created brand logo that is reflective of the brand vibe

• Decided app concept and what it would need for functionality
• Created through visual references
• Designed key screens as hi-fi prototypes and linked screens through consistent interactions

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• Redesigned website to organize information architecture and develop an understandable hierarchy for ease of navigation
• Tested usability of website restructure to ensure clarity of mission and site functionality through 3rd party testers
• Increased user motivation to 80% probability to engage through social media and 71% probability to consider monthly donations
• Retained brand voice as requested by owner and presented final product to stakeholder

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• Restructured the website hierarchy to make the information architecture easier to navigate
• Made the mission more visible for new users
• Maintained brand voice including bright, primary colors and lots of animal pictures
• Developed a navigable web design while keeping UI elements engaging
• Motivated users to engage through donations and social medias

• Adhered to typography, spacing, and visual restraints
• Incorporated necessary brand elements while bringing information for the user to the forefront
• Made stakeholder needs easy to access
• Designed the prototype to be ready for development

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• Developed functional hi-fidelity prototype for marketplace app
• Created intuitive flow for users including interactive pages between buyers and sellers
• Ensured ease of function and attractive design

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• Explored competitive products like Facebook Marketplace and OfferUp to gain insights on organization, layout, and HIG best practices for an iOS app
• Created lo-fi prototypes for 5 main screens including a feed, ad page, inbox, DM screen, and user profile

• Formed a design library to maintain consistency of brand design in typography, color scheme, statuses, and UI components
• Developed a clean aesthetic that made it easy for users to interact and engaging by utilizing yellow for CTAs and motivate buying and selling
• Designed custom cards to use within the app for items and profiles
• Documented design choices for stakeholder to review and understand the reasoning behind colors, fonts, components, brand name, and accessibility notes

• Designed iOS pages and adhered to the design library established
• Prototyped screen and component functions to be ready for development
• Made accessible features that are engaging, interactive, and aesthetically pleasing

Click button below for the Figma link