O'Brien and Brough
O'Brien and Brough: Distillery Marketing and Content Creation
- Increased visibility and interaction rates on social media through Meta Ads with a 26% conversion from profile views to new followers
- Drove more in-person customers through more frequent engagement through social media posts and interactions by 22%
- Developed a design library in order to create brand alignment and consistency for easier and faster marketing securities
- Created components that are utilized across different formats for both print and digital products
- Labeled different texts styles, icons, and components for clarity when designing different elements
Content Creation
- Expanded the content library with engaging product, tasting room, and barrel room photos and videos in order to fulfill the needs for a social media pipeline
- Utilized KPIs to increase social media visibility by 26% and increased post interactions by 31%
- Tracked metrics for increased correlated in-person tasting room visits with increased social media engagement
Click button below for the Instagram page
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Printed Products
- Created multiple iterations of different printed products not limited to drink tickets, magazine ads, sell sheets, and cocktail recipe cards
- Produced material for press releases and collaborative events
- Ensured proper template sizes for multiple printing sources and produced material with high resolution for optimal finished products
Events
- Photographed and captured videos for live events in order to showcase highlights and provide live material
- Maintained the focus on the spirits, cocktails, and bottles in order to drive the brand voice of the distillery
- Capitalized on key moments during events to capture special moments
- Introduced myself in order to establish familiarity with subjects during live events to gain more charismatic and candid footage
Content Library
- Focused on the current content library to include new perspectives on their products in order to create engaging products for social media posts
- Developed a social media content plan in order to stay on target for posting goals between channels
- Focused on generating material that could be used across multiple platforms as well as for physical materials such as printed cocktail cards or sell sheets
- Edited photos and videos regularly to continuously add material
Kirawan
Kirawan: 53' Classic Sloop Brand Development
- Developed a brand voice through the use of a detailed design library and mood board in order to establish a specific aesthetic of "Art Deco Cowboy" for a 53' Charter Sloop
- Designed icon images for unique and individual branding of a charter yacht
- Provided multiple iterations for client approval and customization
- Tested different fonts, styles, and structures for best readability and brand printing
Adobe Photoshop
- Utilized Adobe to bring together historical sketches in order to create a final draft of the ship's vector image
- Manipulated the sketches to create a full hull design, and then eliminated excess lines for clarity as requested by clients
- Ensured clarity for printing purposes regarding clothing designs
Design Library
Design Library
- Finalized font style and icon image for production
- Included key components and defined brand voice through colors, texts, and styles
- Sourced clothing styles and printing options that followed the clients' visions of inverse color schemes for warm and cold weather options
- Organized and labeled library so it is accessible and easy to understan
- Finalized font style and icon image for production
- Included key components and defined brand voice through colors, texts, and styles
- Sourced clothing styles and printing options that followed the clients' visions of inverse color schemes for warm and cold weather options
- Organized and labeled library so it is accessible and easy to understand and later retrieve from sources
Click button below for the Canva link
DUODAYS
DuoDays: Developed a Community Building App for Couples from Ideation to Prototype
- Owned process from concept to hi-fidelity prototyping
- Developed brand voice through mood boards and tested designs for user appeal and based on user preferences for a modern & calming voice, that was utilized to create a design library focusing on that theme for font, colors, and UI components
- Designed with HIG for functionality between pages for user accessibility and ease
- Produced high-fidelity pages with prototyping to prepare for pass off to developer team
Goal
- Defined a brand idea and app concept
- Chose product name and service
- Gathered inspiration and explore two different creative directions
- Designed hi-fi screens with motion and micro interactions
- Presented final concept to stakeholders
Design Library
- Tested brand voices with users between 25 and 45 years old to gauge which design was more appealing
- Modern & Calming yielded better results since the Bright & Energetic was seen as "too young"
- Developed a design library for typography, color schemes, and UI components
- Components include buttons, headers, navigation bars, input fields, and icons
- Ensured consistency in brand development
- Created brand logo that is reflective of the brand vibe
App Design
- Decided app concept and what it would need for functionality
- Created through visual references
- Designed key screens as hi-fi prototypes and linked screens through consistent interactions
Click button below for the Figma link